Saturday, September 29, 2007

STG Media Corp. Launches Sinol Nasal Sprays, The First Over-The-Counter Nasal Sprays For Headache, Allergy And Sinus Relief

STG Media Corp. has launched SINOL for Allergy and Sinus and SINOL for Headache into mass-market. Expected to be a top seller, SINOL will hit the shelves of 15,000 mass-market retailers in May. “The Sinol Brand has been fun and challenging,” said Thomas Lark CEO of STG Media Corp. “We went through an evolution of repackaging, focus groups, and re-positioning. Ultimately we formed two different SKU’s, one for sinus headache relief and one for allergy treatment. Diversifying the product’s retail positioning in both analgesic and allergy really made the difference, especially when coupled with the targeted national TV, magazine and radio campaign designed to drive consumers to retail, while simultaneously accruing direct response revenue.” Sinol® Headache Nasal Spray is the first FDA approved all natural nasal spray developed for sinus headaches, cluster headaches and migraine headaches. Sinol prevents allergy triggers and relieves sinus pressure quickly and effectively. Is the future bright for Sinol? Vincent Schuman, President of Challenge Products and exclusive distributor of Sinol said, “The future is unlimited. Sinol is the only nasal headache spray in the analgesic category. With the active ingredient Capsaicin approved by the FDA for over-the-counter migraine headache relief, I’d say we have a very bright future.”

Consumers can expect to see SINOL in mass-market drug and super centers everywhere by the end of 2007. It is simply the most effective over-the-counter allergy treatment available and is unmatched as a migraine, cluster, and tension headache solution.

For more information, visit stgadv.com

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