Saturday, October 13, 2007

Enhanced Internet Resources for People with Pain

The HealthCentral Network, Inc. and the American Pain Foundation (APF) today announced a collaboration leveraging APF's strength as a pain management information, advocacy and support resource with HealthCentral.com's multimedia capabilities and extensive online community of patients and experts. The partnership was officially kicked off recently with the posting of a blog on the topic of pain written by APF's Executive Director Will Rowe, available at HealthCentral's ChronicPain site. The site will also feature videos of first-person experiences with pain.

"Our inaugural blog is timed for the September Pain Awareness Month observance and furthers the APF's mission to raise public awareness about pain as a critical health issue," said Will Rowe, Executive Director of APF. "HealthCentral's online pain community is keenly interested in the research and policy agenda of APF and my blog will encourage everyone affected by pain to contribute to the fight for fair access to better paincare."

"APF's Pain Information Library complements the extensive patient-contributed content on HealthCentral's sites, providing great synergies for our respective sites," said Chris Schroeder, CEO and President of The HealthCentral Network. Pain management is central to many of HealthCentral.com's featured health conditions including migraines, rheumatoid arthritis, and breast cancer. Each of HealthCentral's Websites combines a base of comprehensive medical information and interactive tools with patient experts and health professionals to help people of all ages manage their conditions and learn from other patients who have first-hand experience.

As a part of this collaboration, the APF will provide a co-branded version of HealthCentral's personal web service that offers people an easy way to create an online community of support for caregiving when a loved one is disabled. HealthCentral is also serving as host for APF's Pain & Creativity Exhibit, a forum for people affected by pain to share their artistic expressions, and for select artists to be honored through print and online publications, that was announced earlier this month.

For more information, visit healthcentral.com

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